A crisis must be understood as an unplanned negative event ,which, depending on its likelihood and impact can threaten a community, organization or company; affecting its performance, safety and operational continuity.
As a result, such a crisis can, either through direct or collateral impact, attract the attention of various public interests, and directly affect an organization’s image and credibility
In this context, it is critical to identify and establish the step sand procedures that each area in the organization must follow to manage and handle the crisis through proper allocation and use of resources, thus enabling an intervention to:
- Maintain the operational continuity of the business
- Respond responsibly to their customers, employees and community
- Provide reliable information to the authorities, media, national and international customers and public opinion
- Reposition itself as a leading and socially responsible
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"Ya puedes comprender cuán poco se ha de confiar en los favores de la Fortuna."La Divina Comedia
